Carolina Barbeque

What is it?

Thin-cut Utz chips carry a Carolina-style barbecue seasoning built around vinegar and mustard rather than the sweeter tomato base used in many barbecue flavors. The seasoning leans sharp and tangy, with a clear mustard note and a little acidic bite. Because the chips are thin, the surface seasoning hits quickly and doesn’t linger as heavily as it would on a thicker cut. Within Utz’s snack lineup, this sits alongside other flavored chips but points to a regional barbecue style that’s less sweet and more tang-forward. It’s a dry-seasoned potato chip, sold as a snack bag, with the familiar crisp texture of Utz’s thin-cut style.