

Kettle chips with a tomato-forward seasoning, tangy vinegar, onion, paprika, and a little Worcestershire are the base here. The heat doesn’t hit right away. It builds slowly across a few chips and stays in the background rather than taking over. Thick-cut and cooked in peanut oil, they carry the seasoning well and keep that sturdy crunch Zapp’s uses across much of its lineup. Compared with the brand’s barbecue or salt-and-vinegar chips, these lean more toward ketchup chips with a warm finish. A straightforward snack, but with a flavor path that shifts from sweet-tart to gently spicy as you keep eating.

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