Voodoo

What is it?

Kettle-cooked potato chips seasoned with a blend of salt, vinegar, smoke, and sweet spice, these ridged chips are built for a heavier crunch than a standard thin-cut snack. Zapp's uses the same basic potato-chip format across its lineup, but this flavor leans into a mixed seasoning profile that can read tangy, smoky, and slightly sweet all in one bite. Because the seasoning lands unevenly from chip to chip, some pieces come through more vinegary while others taste more like barbecue with oniony sweetness. That variation is part of the format here, and it’s what sets these apart from the cleaner single-note flavors in the brand's range.