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Frozen yoghurt differs from ice cream in more than fat content. The yoghurt cultures bring an acidity that dairy alone doesn't have, and that sourness is what keeps a sweet fruit flavour from turning cloying. Strawberry is the obvious partner for it. The berry is sweet and mild enough that a plain dairy base tends to flatten it, where a tangy one pushes it forward, which is a fair part of why strawberry frozen yoghurt is more common than strawberry ice cream. The texture is lighter and less dense than the Creamy Classics tubs sitting beside it in Bulla's range, and it melts faster. Less fat means less holding the structure together once it starts to soften.