
A Flavor Icons release delivering cayenne-forward Nashville heat with a 2024 return run.

Lay's is the world's largest selling potato chip brand, produced by Frito-Lay, a division of PepsiCo. The lineup spans classic thin-cut chips in over a dozen flavors, kettle-cooked varieties, wavy ridged chips, baked crisps, poppable puffed snacks, and stackable Stax crisps. Lay's has been a staple of American snacking since 1932.

A Flavor Icons release delivering cayenne-forward Nashville heat with a 2024 return run.

A discontinued flavour blending fresh tomato, onion, cilantro, and lime like the classic salsa fresca.

Bright, sour lime seasoning on thin-cut chips with no added heat.

A beloved discontinued flavour combining sun-ripened tomato sweetness with fresh Italian basil.

A 2024 Walmart exclusive collab with IHOP, blending fruity pancake sweetness on a chip.

Thick kettle-cooked chips with 40% less fat and the same hearty crunch.

Lighter kettle chips with smoky barbecue seasoning and 40% less fat.

Potato chips with a smooth, creamy jalapeno pepper flavor that balances heat and richness.

A 2021 Flavor Swap crossover bringing Doritos Cool Ranch seasoning to a Lay's potato chip.

A 2018 Tastes of America chip bringing buttery lobster and lemon to a potato chip.

Extra-crunchy kettle-cooked potato chips with simple sea salt seasoning.

Stackable potato crisps with a deep, smoky mesquite barbecue flavor.

Classic potato chips with a sharp, tangy salt and vinegar seasoning.

Ridged wavy potato chips featuring the bold onion seasoning from Funyuns snacks.

The 2017 Do Us a Flavor winner tasting like a crunchy taco shell loaded with seasoned beef.

Potato chips with a zesty blend of chili pepper and lime.

Thick, crunchy kettle-cooked chips coated in fiery Flamin' Hot seasoning.

A 2017 Do Us a Flavor finalist putting sesame, poppy, garlic, onion, and cream cheese on a kettle chip.

Canada's beloved ketchup chip flavour, tangy and tomato-forward, never officially sold in the US.

A 2013 Do Us a Flavor finalist pairing crispy fried chicken with sweet maple waffle notes.